A big part of my role was creating digital resources for individuals and HR professionals hiring international talent that took complex immigration processes and made them simple to understand. Designing these resources was a helpful exercise in pushing the brand forward through layout, typography, and imagery. The workbook featured above is one such example. This piece targets professionals pursuing Extraordinary Ability visa status who need to strengthen their applications. I worked on the concept and design of this interactive, downloadable PDF that guides users through identifying gaps in their qualifications and helps them build a personalized timeline.
Boundless's brand update included an entirely new Webflow site. Above are samples of the pages I worked on—some involved taking content from the old site and updating it to fit current brand standards, while others were built from scratch, like the media kit page. In addition to design, I rethought how certain pages could flow to present information more clearly and partnered with engineering to make sure the pages looked and functioned great once built.
Educating people about immigration news and trends is a big part of what Boundless does, and whitepapers are a key way to share that information. After Boundless's rebrand, the goal was to make these whitepapers more editorial and engaging—turning often dense information into something interesting to read.
To start, I created a comprehensive layout design system using Figma components and variants to make production seamless, branded, and efficient. This gave us designers more time to focus on finding compelling on-brand imagery and creating interesting editorial layouts. The system included type styles, color palettes, grids, and templates for all major whitepaper elements—covers, content layouts, quote blocks, charts, and more. I also designed social promotion graphics to support each release.
Boundless's Pathway blog targets readers seeking immigration guidance. To add visual interest while exploring the expressive range of the brand's new identity, I created editorial-style feature images—custom illustrations that helped develop the brand's full editorial style. Each image drew from its article's content and followed a collage-style approach using abstraction, textures, and specific imagery to create unique and attention-grabbing visuals. Some illustrations were created for recurring blog series, like weekly immigration news or visa-related updates, while others were for breaking news articles. My role included concept development, execution, and upload to Webflow.
This was a printed "about us" booklet for Boundless to use at in-person human resource conferences, targeting HR professionals and potential partners. This was the Boundless’s first printed piece following the rebrand. My role included concept development, design, and iterating on editorial layout to explore the range of the new brand system.
Above is a selection of one sheets I created using the design system I set up in Figma, which includes auto layout, components, variables, color modes, and type styles.
Boundless Immigration
Brand Design, Digital Marketing, Editorial Design, Web Design, Design Systems
Boundless Immigration is a mission-driven technology company helping families navigate the immigration process with clarity and confidence. As lead designer, I broke down complicated immigration processes into clear, approachable content across social, web, whitepapers, and educational resources. Alongside the creative director, I helped shape Boundless's rebrand in Summer 2025 defining the editorial and visual style.
In addition to branding work, I built design systems and component libraries in Figma that brought consistency across channels and efficiency to the design team. I worked hands-on in Webflow, led cross-functional projects from concept to launch, and partnered with product, marketing, and engineering teams to make sure everything stayed on-brand and looked sharp.
Creative Director: Chris Rushing
Associate Creative Director: Allison Arditty
Designer: Allison Arditty
Project Manager: Virginia Calderon