The finished star looked amazing, drew passers-by, inspired star-themed digital graphics on the store's massive monitors, and was a big morale boost for the Legacy Store team. It also earned an Honorable Mention for Environmental Design in the 2022 Graphis Design Annual alongside the Prosper murals.

Selfie Star for Shops at Legacy

Localized installation at the Shops at Legacy Experience Store in Dallas, Texas

T-Mobile wanted to create a selfie experience at their Shops at Legacy Experience Store in Dallas after COVID restrictions required them to remove the patio's seating area and games. The brief was simple—create an experience that reflects the spirit of Dallas. We went BIG, Texas-Style, and delivered a massive LED Texas Star that would become an instant photo backdrop and eye-catching landmark for the Shops at Legacy space.

Working with an Austin-based fabricator, we brought the concept to life using layered star frames to create depth, and added customizable LEDs so the star would still have impact after sunset. The process came with its challenges—we had to solve for color matching, power access, adapt the original design to ensure safety and structural soundness, and refine the base so people could nestle in comfortably under the lights. Each decision balanced the bold visual impact we wanted with practical considerations for daily use.

Won an Honorable Mention for Environmental Design in the 2022 Graphis Design Annual

Art Directors: Allison Arditty, Patrick Moore
Creative Director: Monkey Watson
Producer: Amy Wise
Fabricator: Art Seen Alliance